Building the American Brand in Ghana
The United States of America (USA) is proud of the contributions its companies operating in Ghana have made in the Ghanaian economy, which go beyond good corporate governance to strict adherence to strong business values, sound environmental practices and commitment to community.
“The American brand symbolises the innovative spirit, reliance on local talent, strong business values, sound environmental practices and commitment to community that are associated with our very best companies,” the American Ambassador to Ghana, Mr Gene A. Cretz, said.
In a special message as part of a Special Supplement on American companies in Ghana, Mr Cretz is equally intrigued that Ghanaians have consequently reposed confidence in the American brand.
The Supplementary, which is on the theme: “The contribution of America companies to the development of Ghana,” features some of the American companies that either operate directly in the country or have interests here and the West African sub-region.
Ambassador Cretz said, “It is a great pleasure to be the Ambassador for the “American brand” in Ghana. Since my arrival, I have been amazed how the Ghanaian government, private sector, and citizens value the important and meaningful role the United States’ private sector plays in developing the local economy”.
The progressive spirit
“The United States is an incubator of innovative and entrepreneurial companies, many of which spread their best practices through their partnerships with communities in Accra, Kumasi, Takoradi, and Tamale and other areas of Ghana. American companies are flexible, adapting to change quickly – a key factor for success in emerging markets”, Mr Crezt said.
According to Mr Crezt, U.S. businesses thrive on the free flow of ideas and information, largely due to their strong adherence to democratic principles; principles which are shared by Ghanaians and Americans alike.
Respect for Ghana
“Our most dynamic companies recognise that the face of American business in Ghana is a Ghanaian face. These businesses respect and treat their workers as their most valuable assets, providing significant training, career development and opportunities for upward mobility”.
Mr Crezt was of the view that that was why men and women from all over the world strived to work for many leading American companies “and why our companies are excited to have so many excellent Ghanaian employees joining their global efforts”.
“For our companies, profitability and doing the right thing go hand in hand. This means adhering to local laws; operating in an ethical manner and practicing transparency and accountability to customers, shareholders and society. It also means high internal standards and compliance with regulatory and safety requirements, so that Ghanaian consumers can have confidence in the effectiveness and quality of American goods and services”, the American Ambassador said.
Similarly, he noted that a large and growing number of American companies shared strong commitments to sound environmental practices at home and took that commitment abroad and that “they view these practices as good business, good for their brand, good for Ghana and good for the planet”.
The American Partnership
With a sense of pride, he expressed satisfaction that American companies were helping to improve the Ghanaian communities in which they lived and worked
“I have seen first-hand countless examples of American companies working in partnership with local political, traditional and societal leaders to develop meaningful corporate social responsibility programmes that are needed to move Ghana forward,” he said.
Mr Cretz said by engaging with local communities and civil society, American companies “truly do well by doing good”.
He was confident that from what he had witnessed in Ghana, American companies were not just developing a new market but were helping to develop this nation.
As the American Ambassador in Ghana, he said it was an honour to work alongside the impressive companies representing the “American brand.”
“I am confident that over the next couple of years we are going to see a number of new and exciting partnerships that will be profitable and productive for America and for Ghana”, he said.
By Charles Benoni Okine
Newer news items:
Older news items: