Brandeis Graduate Association of Ghana, the alumni association of US-based University of Brandels, has been inaugurated to promote quality education, decrease poverty at the grassroots and encourage good health among Ghanaians.
The alumni association hopes to achieve these through well thought out policy dialogues with key stakeholders.
Mr Samuel Kwotuah, President of the association made this known in Accra, last weekend during an inaugural ceremony of the association.
The inaugural ceremony was on the theme: ‘The Role of Social Entrepreneurs in Sustainable Development in Ghana.’
Mr Kwotuah said the association which was established in 2013 is made up of alumni from the Brandeis University in the US and also seeks to promote the social economic and welfare of members.
Mr Kwotuah said the association is coming up with social interventions in the area of health, education and poverty reduction.
Hajia Sa-adatu, Chairperson of the board, said the only way the organisation could work effectively is to be proactive in organising its members in order to attain a credible and viable label.
Dr William Derban, Director of Financial Inclusion, of Fidelity Bank said social entrepreneurship is critical for Ghana because it marries both the need for enterprise commercial goals with social impact.
He said blending of entrepreneurial profit and social impact makes the greatest change in the society.
Mr Derban added that social entrepreneurship is not only about the profit it generates but about the impact it makes to the society.
Social entrepreneurship must look at the market and know what the people want in order to balance the financial and social aspect of the business, he added
Dr Derban said people who own social businesses have to be innovative and come up with solutions the target market want.
He said most businesses are not productive due to the fact that they prefer bringing in already made goods to sell instead of being innovative.
“Until we get a strong productive base, small businesses will continue to struggle and the economy will continue to struggle”, said Mr Derban.
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