BBC World Service Extends Reach In Ghana Through New Distribution Deal
BBC World Service English content is now available to more listeners around Tamale and Northern Ghana following a partnership with Kesmi FM.
The new deal sees Kesmi FM broadcast a range of BBC World Service English programmes every weekday including: breakfast news and current affairs programme, Newsday; daily news programme, Focus on Africa; sports strands Sports Today and Sports News and business and finance programme, World Business Report.
Kesmi FM – the BBC’s 20th partner in Ghana – will deliver the BBC’s trusted journalism to more people in Ghana, where audiences have expressed a particular desire to hear more BBC programming.
Following the new partnership, Kesmi 107.1 FM now broadcasts the following BBC World Service English content:
Monday – Friday:
Newsday (up to 1 hour, from 0700-0800)
Focus on Africa (0700-0730)
Sport Today (30 minutes at 1530)
World Business Report (30 minutes at 1630)
Sports news (up to 4 hours at 2320)
Kesmi FM will also air:
The Science Hour
BBC Africa Debate
Steve Martin, Business Development Manager, BBC World Service says: ‘There is a strong demand for BBC content in Ghana. Radio listeners in the country continually tell us how much they enjoy hearing programmes from the BBC and thanks to this new partnership with Kesmi FM even more people in Northern Ghana are able to listen to BBC World Service content on their FM radios and mobiles. They will be joining over a quarter of a billion people worldwide who choose the BBC as their trusted source of news’.
Kessie Musah Ibrahim, CEO, Kesmi FM adds: ‘We are thrilled to bring the best of the BBC World Service to our listeners. Audiences can now enjoy a diverse range of BBC content on Kesmi FM including news, business, sports, science and health programming’.
BBC World Service is an international multimedia broadcaster which delivers a wide range of language and regional services on radio, TV, online and via wireless handheld devices. BBC World Service uses multiple platforms to reach its weekly audience of 192 million globally, including shortwave, AM, FM, digital satellite and cable channels.
Its news sites include audio and video content and offer opportunities to join the global debate. BBC World Service offers its multilingual radio content to partner FM stations around the world and has numerous partnerships supplying content to news websites, mobile phones and other wireless handheld devices as well as TV channels. For more information, visit bbc.com/worldservice. The BBC attracts a weekly global audience of 265 million people to its international news services including BBC World Service, BBC World News television channel and bbc.com/news.
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