ACCESS BANK Ghana Limited, one of the leading financial institutions in the country, yesterday launched a new campaign dubbed, ‘Big Deal’ promotion in Accra.
The promotion, which has the full backing of the National Lottery Authority (NLA) and partners such as Samsung Ghana and Casa Trasacco, is aimed at boosting financial inclusion and encouraging the culture of savings among Ghanaians.
Prospective and existing customers of the bank are required to deposit an amount of GH¢200.00 and maintain a minimum balance of GH¢500.00 to stand the chance of winning prizes such as washing machines, flat screen televisions, air-conditions, refrigerators and blenders, among others. Group Head of Personal Banking at Access Bank Ghana, Stephen Abban, in a speech said, ‘Access Bank aims to put the power of banking into the hands of all consumers in this country and beyond.’
He added that ‘we desire to break down the structural and educational barriers that hinder access to banking.’
According to him, ‘By deepening engagement with the general public, including the unbanked and underserved segments of the market, the bank could support people to lift themselves out of poverty and support jobs for those around them and share in the economic growth of the country.’
He disclosed that about 200 lucky customers would be rewarded at the end of the campaign in November, adding that ‘we will have two mini draws in September and October, 2014.’ Meanwhile, the Managing Director (MD) of the Bank, Dolapo Ogundimu, observed that the level of savings in the country was extremely low.
He said, ‘We need to encourage the culture of savings in Ghana. Savings in the country is very low.’
He stated that the promotion, which would last for three months, formed part of the bank’s corporate social responsibility, which aims at transforming the lives of people in communities in which it operates.
Access Bank operates across 40 office locations covering seven regions in the country and also has operations in the United Kingdom and nine African countries.
It is one of the financial institutions on the continent that is committed to deploying an effective corporate social responsibility strategy that aligns with global best practices and adds significant value to stakeholders, particularly host regions.
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