Access Bank staff embarks on savings walk
Staff of Access Bank (Ghana) Limited at the weekend hit some streets of Accra in the first-ever “savings walk” to encourage the un-banked and under-banked persons to cultivate the habit of savings.
The staff urged the public that savings will guarantee their financial security and a safe future for their families and dependents.
The savings walk was in line with the bank’s recent “Easy Access Campaign” which encourages people to save for a rainy day and stand the chance of winning exciting rewards.
Hundreds of staff of the bank were joined by senior management of the bank and ace radio and television presenter, Mr Kwami Sefa Kayi, on the six-hour walk along the principal streets of Osu, Ring Road Central and the Kwame Nkrumah Circle.
The team took time to educate shop owners, market women, artisans and students on how to open savings account and develop savings plan by putting small sums of money away regularly.
Officials of the bank also took the opportunity to introduce the bank’s flexible and revitalised savings accounts products tailored to make savings easy and convenient for unbanked and under-banked persons who feel intimidated to visit banking halls to transact their business.
The savings products include the Access Savings Account; the Access Current Account; the Access IPSA Account (hybrid account) and the Early Savers Account (kids account).
The Group Head of Retail Banking at Access Bank Ghana, Mr Stephen Abban, told a section of the media that the savings walk was part of a broader strategy by the bank to tap into new segments of the retail market, as the already 30 per cent banked population was already overstretched by competition.
He noted that there were still a chunk of traders, business men and women out there who for lack of time or information shied away from going to a bank and rather placed their monies in risky ventures or locations.
“We are using the recently launched Easy Access Promo as a launch pad to reach out to all persons in the country who do not own a savings account. We believe that we can stimulate the kind of response we need by rewarding customers who grow their savings to GH¢200 or more by giving them exciting prizes, including a sleek 2013 Hyundai iX35 from Auto Plaza,” Mr Abban said.
He added that the Accra savings walk was a sequel to a successful road show in Takoradi the previous week.
For his part, Mr Sefa-Kayi said he was excited to be part of Access Bank’s efforts to inculcate savings culture in the people because of the emphasis on saving for a rainy day.
“As a broadcaster for many years, I find this campaign extremely useful. The experts will tell you that successful economies need savings for future investment and it’s the little savings from individuals that Access Banking is seeking to mobilise that will eventually create the pool of funds needed for reinvestment’, he stated.
Mr Sefa-Kayi called on the youth and well-meaning Ghanaians to support the savings campaign by the bank to help bring back the savings culture into the fabric of society.
Access Bank (Ghana) launched the Easy Access Promo a month ago to encourage financial inclusion in the country by rewarding customers with exciting prizes.