Emirates, the 2016 Best International airline in Ghana, has announced the revamp of its Corporate Loyalty Programme dubbed the “Emirates Business Rewards” to provide greater value for its customers.
The new programme has been simplified and made more competitive to allow for easier redemptions and upgrades even on last minute bookings. One of the biggest features in the newly improved programme is the ability to use Business Rewards Points to book any commercially available seat at any time which gives members cash-like convenience.
The revamped loyalty programme makes Emirates the first and only airline in the United Arab Emirates (UAE) to offer such flexibility with the programme aimed at improving cost-effectiveness for business travelers.
The announcement comes on the back of a recently commissioned independent survey by the airline on the perception and habits of over 800 business travelers and decision makers of business travel in the UAE which reiterated the need for cost effectiveness and flexibility in corporate travel. According to the survey, “the top 3 factors considered for airline selection by respondents were 30% for fare, 26% for flight timings and 23% for value for money”.
In addition to allowing redemptions for any seats, the programme will also satisfy customer needs and provide value-added benefits to cater for organizations of any size, charities and clubs, as well as allow for greater flexibility when it comes to earning and redeeming the Business Rewards Points. Additionally, the survey showed that, “29% of respondents most commonly booked business travel online directly with airlines and smaller organizations were even more likely to conduct bookings directly online with more than 50% of their corporate travel booked this way with less reliance on third party booking agents”.
The Emirates Business Rewards will also enhance user-experience with easy-to-use customer friendly features and the introduction of functions such as ‘Guest Traveler’ means that organizations can include non-company persons, such as consultants, or clients who travel on behalf of the organization and still earn Business Rewards points. In the meanwhile, the programme will continue to provide value and service to key industries such as Manufacturing, Oil and Gas, Trading and IT with the newly simplified system and unlimited employee enrolment options allowing other industries with a large labour force, such as the construction industry to benefit from the programme.
Emirates provides direct connectivity from Dubai to over 150 destinations across six continents.
In all classes, Emirates provides quality products and value for money with luxurious private suites in First Class, flat-bed seats in Business Class and the iconic A380 Onboard Lounge, the largest in-seat screens in the world in Economy class at 13.3 inches and more than 2,500 channels of on-demand entertainment in all cabins. This is complemented by excellent on board service from an international cabin crew who speak over 60 languages.
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