Team Tripod wins Ideatrophy Competition

Accra, Sept. 16,
GNA – After a keenly contested competition, Team Tripod, a group of three final
year university students, was crowned the winner of the 2016 Unilever Ghana
Ideatrophy Competition, in Accra.

It beat the three
other groups that were in the finals.

Each member of the
team was presented with an iphone 6s, while the team would also represent Ghana
at the Africa rounds in South Africa, with Nigeria, Kenya and South Africa
being their contestants.

The continental
winners would then move to the next level at the global Future Leaders’ League
Competition in London, in 2017.

This is the fourth
year running that Unilever Ghana has held the competition and rewarded winners
as a confirmation of the company’s commitment to improve youth employability in
the country.

The Challenge is
Unilever’s development initiative designed to create an out-of-class learning
experience that focuses on the development of personal and entrepreneurial
competencies among undergraduates, using real brands.

Speaking at the national
finals, Mr Luc Olivier Marquet, the Vice President of Unilever West Africa,
said over the four months, the teams had been given professional guidance and
training on business plans development, brand management and consumer
understanding, among others.

“Indeed, the
Unilever IdeaTrophy Challenge is a confirmation of Unilever’s three-pronged
commitment to the UN Global goals for development, Ghana’s national development
and the community as we improve the quality of future graduates,” he said. 

The Human Resources
Director at Unilever, Michael Otchere Duah, said the company would continue to
organise innovative and educative programmes to develop the nation’s future
leaders, and ultimately contribute to national development.

“As profitable
growth can only be achieved with the right people working in an organisation,
so does the nation need well educated people to aid development and ensure
national growth,” he said.

“This is the reason
we are continuously committed to developing talents.”

The IdeaTrophy
business challenge was created by Unilever Turkey in 2001 to create a
challenging and creative experience for university students as well as to
introduce young people to the realities of the business world.

Every year, a
leading Unilever brand is selected as the sole focus of the competition where
the students have to design a business strategy for the brand in question.

The teams were
tasked with the responsibility of developing creative ideas to market
Unilever’s leading brand, Close Up.


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