Afedzi Abdullah, GNA
Cape Coast, Sept. 16, GNA – A two- day
workshop for Executives and Chief Executives of the Ministry of Trade and
Industry (MOTI) and its agencies has ended in Elmina in the Central Region.
The programme, created by the Communication
and Public Affairs Division of the Ministry was to integrate the communication
strategies of MOTI and its allied agencies to improve performances.
The workshop was also aimed at creating a
platform for participants to tap the knowledge and expertise of distinguished
resource persons to enhance their competencies as they communicate with key
stakeholders of the Ministry.
Topics treated at the workshop included New
Public Relations practice, Media Relations Tools, Internal Communications in
Public Organisations and the Kaizen Concept.
Addressing the participants, Nana Akrasi
Sarpong, Acting Director, Communication and Public Affairs of MOTI, said the
workshop would help improve trade and industry concern through the
dissemination of information on projects, policies, and programmes as well as
the activities of the ministry.
He said though much has been made in
relation to forming a strong and vibrant communication group to champion trade
and industry agenda of Government, very little had been achieved.
He said over the years, various policies and
programmes have been put in place to promote trade and investment and to
transform enterprises to create more jobs yet the citizenry have not received
the needed benefits due to inadequate information.
Nana Sarpong said improved communication
would serve as a motivating force for greater efficiency and productivity.
Mr Perry Ofosu, Registrar of the Ghana
Institute of Journalism (GIJ), making a presentation on “Media Relations Tools,
using social media to promote the practice” urged Government agencies to adopt
the use of social media if they wished to communicate effectively with their
He urged PR practitioners to be proactive,
employ new mechanisms and move away from the traditional PR roles to become
crisis managers using effective communication tools.
He said persons managing the social media of
organisations especially, governmental organisations needed to be properly
trained and saying there is the need for PR practitioners to be supported and
provided with the necessary resources that they required.