George-Ramsey Benamba, GNA
Accra, Sept 13, GNA
– Africa’s cement giant, Dangote Cement Ghana Limited has embarked on an
exercise to distribute one thousand tarpaulins to its cement distributors
across the country, Mr Evans Oloquaye Martey, Marketing Manager of the Company
The move, he said
was aimed at reducing the high cost of putting up or renting office space,
which was mostly required to trade in cement.
the first batch of the tarpaulins, the Marketing Manager said it is part of the
overall strategy of the company to make its products affordable and accessible
in the Ghanaian market.
“We want many
Ghanaians, who desire to put up houses and other infrastructure to buy cement
at very affordable prices without having to pay indirectly for the operational
“This is why we are
introducing this technology that does not really require an office space to
set-up,” he said.
He explained that
with the tarpaulin technology, distributors only need all platforms on which to
put the cement then use the tarpaulins to cover and secure them against theft
concept of trading cement is an age-long practice in Nigeria and other West
African countries that does not require any investment in office space.”
Mr Martey said
already the cost of office space in the cities are very high and the tarpaulin
concept is being introduced to relieve the plight of the distributors.
Frank Kwadwo Ofori
of K. Ofori Enterprise one of the first batch beneficiaries at Tema expressed
appreciation to Dangote for the initiative.
He said the move
would reduce the marketing burdens they face by the day adding: “Dangote
Cement understands our needs and we appreciate them for this initiative. They
are supporting our business to grow and our customers definitely will benefit
at the end”.
On his part, Joseph
Attah Anyen of Paa Nii Agency, said: “Apart from the good quality of
cement we get from Dangote, they also have innovative ways of helping small
businesses to grow.”
producers of the 42.5R grade of cement, within the last two months, have
imported 1000 trucks into the country that cart cement from the Tema factory to
all parts of the country.
“This is one
way we get cement to the Ghanaian at very affordable price. We are not just
doing business, we are also helping to develop our infrastructure and ensure
there is stability in the pricing of cement in the country so that anyone who
intends to build can afford to buy cement.”