MTN launches fourth edition of Apps challenge competition

By
Kodjo Adams, GNA

Accra, Sept. 9, GNA –
MTN Ghana has launched the fourth edition of its app challenge competition
christened “MTN Applications Challenge Version 4.0” to give opportunity to
people with skills to develop user friendly mobile applications relevant to the
local market.

The platform
provides opportunity for Ghanaians interested in developing their own apps as
well as, reward the most innovative and locally-relevant mobile apps developer.

The MTN Apps
Challenge is also to unearth local talents to develop mobile applications which
are relevant to the Ghanaian community.

This year’s
challenge is on the theme: “Empowering the Youth in Improving Innovative
data Projects”, supported by IPMC, ZTE, a multinational telecommunication
company and Huawei.

The platform forms
part of MTN’s agenda to grow the App developer community in Africa and also
increase local content across its footprints.

Mr Asher Khan, Chief
Marketing Officer of MTN Ghana, launching the event said this year’s programme
comes with new additions where MTN would reward developers of best Internet of
Things apps that address local problems, innovative and locally relevant mobile
apps and animated videos.

He said the platform
is with the introduction of 4G LTE service to empower local developers to
utilise their skills to help Ghanaians enjoy the 4G digital experience with
effective and relevant apps.

“To bring diversity
into the programme, there will be a live audience to witness the auditions
where participant’s families and friends, staff and students of participating
institutions will be the live audience,” he added.

He said application
categories for the platform include business, education, lifestyle and games
and that participants are expected to write script, create a storyboard and
create 2D or 3D animation apps.

Mr Khan said mobile
devices have moved from basic voice and text messaging tools to multi-channel
internet-ready mini-computers, saying these devices can do more processing than
what large mainframe computers could only dream of just a few decades ago.

He said research by
the US by Pew Research Centre in September 2010 on the Rise of Apps Culture
revealed that based on a national sample of 1917 cell phone using adults, 35
per cent of them have cell phones with apps but only two-thirds of them use the
apps.

The first three
seasons saw very innovative and interesting apps with BuzTrick, Oware and
Wheeloo receiving top honours in the previous years.

The competition is
open to university institutions, senior high schools and freelance and the
overall winner would receive a cash prize of GH¢ 250,000, and other prizes as
well.

GNA

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