Africa must take advantage of ICT to increase trade

By
Belinda Ayamgha, GNA

Accra, Sept. 8, GNA – Dr Lloyd Amoah, a
lecturer at the University of Ghana, says Ghana and Africa must promptly
respond to the rapidly changing world if the country and the continent were to
survive.

He said the world was rapidly changing as
marked by various developments, including the emergence of technology such as
3-D printing, shifting focus to outer space for the mining of energy and other
minerals, the reality of robots and faster computing technology.

“A country or people or continent that wants
to survive must respond to these, and not just on a superficial level but on a
deep level,” he said.

Dr Amoah said this at the launch of
NubianBiz.com, an online business platform aimed at facilitating intra-African
trade. He stressed the need for two levels of response: mentally and
physically.

He explained that there was the need for
Africa to change her way of thinking.

Mr Jules Nartey-Tokoli, the Chief Executive
Officer of NubianBiz, noted that African classrooms were lagging behind in
training students with required skills to meet the exigencies of the present
world.

He bemoaned Africa’s over reliance on their
former colonial masters for the development of the continent adding that
Africans must develop the ability to process the abundant information into
knowledge and apply it to solve her problems.

“We need to unlearn the past and relearn
with the future in mind,” he said, adding the NubianBiz would remove the
barriers to development and empower citizens to progress.

He said the platform will focus on
collaboration and not competition to succeed in its mission.

Mr Hector Wulff, the Executive Director at
the Centre for Customer Service Excellence, said there was the need for the use
of technology to enhance customer service as the key to the success of
businesses.

“Digital technology makes it easier to
engage a larger number of people than otherwise possible. Businesses cannot be
sustained without engaging customers digitally,” he said.

Mr Wulff said customer feedback was also
essential to all businesses and digital technology was the most effective way
to collect feedback from customers.

Ms Mavis Nee-Okpey, the Director of
Administration at NubianBiz, said non-tariff barriers had served as roadblocks
to intra-African trade adding that access to ICT would help to remove some of
those non-tariff barriers.

“Intra-African trade will see significant
improvement if we use modern ICT to our advantage,” she said, adding that the
time was right to support NubianBiz’s quest to unite the African market using
ICT.

GNA

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