Accra Brewery Limited scales up support for farmers

Accra, Sept. 5, GNA
– Accra Brewery Limited (ABL) has donated GH₵ 40, 000 towards the 32nd National
Farmers Day celebration in furtherance of its commitment to the growth and
development of the agricultural sector.

ABL also gave out
220 assorted cases of its products valued at GH₵ 6,440.

Additionally, three
communities in the Volta, Upper East and Western Regions would each be provided
with a mechanised solar powered borehole and a furrow irrigation system at a
total cost of GH₵ 308,000.

This brings ABL’s
total sponsorship for the 2016 Farmers Day celebration to GH₵ 354,440.

Corporate and Legal
Affairs Director of ABL, Ms Adjoba Kyiamah, made the presentation at the
Ministry of Food and Agriculture.

Ms Kyiamah spoke
about the company’s continuous desire to improve the livelihoods of rural
farmers.

“It is our desire
to support the creation of a productive world where land is used responsibly,
food supply is secure, biodiversity is protected and brewing crops can be
accessed at reasonable prices.  We
appreciate that the crops used to brew beer are an integral part of the food
system,” she said.

“Examples in Ghana
include cassava, maize and sorghum. 
These are major staple foods for many across the country and so we want
to help both commercial and smallholder farmers increase yields and profitably
while reducing environmental impact, to ensure brewing crops are profitable to
famers, whilst at the same time measurably improve both food security and
resource productivity,” she added.

She said
sustainable development is a key ambition of the company “and we believe that
the long-term sustainability of our business depends on growing economies,
healthy communities and responsible use of scarce natural resources”.

In line with this,
the company’s Eagle Lager is being developed as a ‘brand with a purpose’ to
“grow economies” through agro-based and social intervention programmes such as
the construction of three boreholes and irrigation systems.  Last year, we undertook a similar project for
a community in the Upper East Region.

According to Ms
Kyiamah, the three projects are being powered by the Eagle Lager brand, hence,
the code name Eagle farmer initiative.

“We are celebrating
85 years of producing quality and refreshing beverages in Ghana and we deem it
fit to scale up our contribution to the farming community.  Last year we gave a cheque for GH₵ 20, 000
but we have now increased it to GH₵ 40,000. 
Our company does business in a way that improves livelihoods and helps
build communities”.

The Chairman of the
National Farmers Day Planning Committee, Dr Ahmed Yakubu Alhassan who is also
the Deputy Minister of Food and Agriculture, expressed government’s gratitude
to ABL for its unwavering support to farmers in the country since the inception
of the awards scheme.

The Ministry of
Food and Agriculture recently honoured ABL with a certificate in recognition of
its outstanding contribution to agriculture in Ghana.

ABL currently
produces brands that rely heavily on local raw materials such as maize, cassava
and sorghum.  These brands are namely
Eagle Lager (cassava); Chibuku Shake Shake (Sorghum) and Ghana’s number one
selling beer, Club Premium Lager (maize).

GNA

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