CIKOD builds capacity of women in marketing strategies

By
Samuel Akapule, GNA

Pusu-Namongo (U/E),
Sept. 3, GNA – The Center for Indigenous Knowledge and Organizational
Development (CIKOD), has organised a four day marketing strategy training
programme for some selected women drawn from the Upper East and Upper West
Regions.

The women
empowerment Non-Governmental Organization said the training programme targeted
women farmers who are into basket weaving, soap making, pottery and soyabeans
processing.

It was aimed at
empowering the beneficiaries with marketing strategies including how to
effectively brand of their products.

Speaking to the
Ghana News Agency at Pusu-Namongo in the Talensi District of the Upper East
Region, Ms Elham Mumuni, the Manager of CIKOD in charge of Women Empowerment,
said the project, dubbed “Women’s Leadership for Economic Empowerment and
Food Security”, was to help improve the efforts of the women.

“The project, which
is also being implemented in Ethiopia and Zambia, by Canada based Global
Affairs, is also aimed at promoting the leadership of rural women and to
address food security and sustainable economic livelihood concerns.

Madam Margaret
Ayamga, 49, who is a leader of a basket weaving women group in Sumbrungu in the
Bolgatanga Municipality in the Upper East Region, said apart from the marketing
strategies training being offered to them, they also studied different ways of
weaving their products.

“Prior to the
training we used to carry our baskets from our homes to the Bolga market and
sell at very low prices but  now our
clients come to us to place orders due to the quality of the baskets we weave.
We are very grateful to the CIKOD and its partners”, Ms Ayamga said.

Madam Goladeri
Stella, a soap maker from the Upper West Region, said the training would help
improve their sales.

GNA

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