“Ghana’s supermarket industry underdeveloped”

Ghana’s supermarket industry has been described as a “severely underdeveloped” one with many opportunities.

This is in spite of the fact that many grocery retail shops appear to be springing up in the country.

Supermarkets such as Shoprite, Koala, MaxMart, and Palace are some of the major players in the grocery retail space. Middle class Ghanaians and expatriates are the usual patrons of such shops with the industry growing over the years to become a significant contributor to the country’s economy.

But the Managing Director of Shop n Save, Michael Chambers said the industry in Ghana has the capacity to expand and grow at a faster pace.

“But there’s a huge opportunity for all of us to develop the market properly… there’s room for expansion and room for players to come in and do a good job and those who do a good job will survive”, Chambers said. He was, however, quick to add that the under penetration of the sector should not open it to unscrupulous persons.

According to him, “supermarket players that come in to develop here must be responsible”. He defined responsibility in this context to mean, they should be committed to delivering high quality and fresh products, at the right prices.

“They shouldn’t exploit the market and they must bring in value for money, and then the growth will be seen”, he further cautioned.

Meanwhile, Shop N Save has opened its Ajiringanor branch bringing to four, the number of branches in the country. The company already has outlets on the Spintex Road, Adenta and Takoradi. Speaking at the opening of the new Ajiringanor supermarket, Chambers described the company’s plans for the future as “ambitious”.

“We’re looking to open 20 supermarkets in Ghana. We’ll probably open three next year; that would take us to seven by this time next year and three the following year. We’ll expand to other cities; Kumasi is a target for us. We have some land there and we will develop it within the next two years. We are also working quite strongly at Tamale which is a growth point in Ghana as well,” Chambers outlined.

The Ajiringanor branch would serve customers around Bawaleshie, Ajiringanor, East Legon and environs.

Source: Ghana/starrfmonline.com/103.5FM/Tawakalitu Braimah

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