Otumfuo asks Ghanaians to embrace indigenous companies

By Francis Ameyibor, GNA

Kumasi, Aug. 31,
GNA – Otumfuo Osei Tutu II, the Ashantehene has admonished Ghanaians to
patronise products of home grown industries and business concerns.

Otumfuo Osei Tutu
said this in a speech statement read on his behalf by Barfour Adjei Kesse IV
Adumhene at the inauguration of a refurbished Ghana Oil Company Limited (GOIL) service
station at Santasi in Kumasi.

The Ashantehene
commended GOIL for its good products entreating Ghanaians to patronise home
grown industries and business concerns.

The inauguration of
the refurbished station forms part of GOIL’s massive rebranding and facelift of
its service stations across the country, which started in 2012 with the outdoor
of a new brand logo and new re-branded image into the oil marketing industry in
the country.

The new logo
centred around a “G” with wind vanes in various shades of orange rotating in an
anti-clockwise fashion, seeks to present a dynamic action oriented company and
with “GOIL,” and “Good Energy” written below in grey.

The new GOIL Logo
is based on organic and dynamic shapes that represent movement, energy,
progress, warmth and growth.

Mr John Alexander
Ackon, Ashanti Regional Minister who jointly with the Barfour Kesse IV
inaugurated the station also entreated Ghanaians to embrace successful
indigenous companies, by patronising their products.

He said this would
ease pressure on the local currency and ultimately help grow the economy.

He noted that
Ghanaians patronising successful indigenous companies like GOIL products is not
only an imperative but a national call that would help ease the pressure on the
cedi, and help to grow the economy.

Mr Patrick Kwame
Akpe Akorli, GOIL Managing Director attributed the huge accomplishment to the
loyalty of customers who have developed a relationship with the foremost
indigenous Oil Marketing Company.

He said: “Consumers
have mostly benefitted from the deregulation of the industry.”

He noted that GOIL
has raised the standards in terms of delivering high quality products and
appealed to Ghanaians to embrace successful national brands like GOIL. 

Mr Akorli said GOIL
has more than 16,000 shareholders who are benefitting from the fruits of its
success.

He said GOIL
intends to forge ahead to enter the West African market on the strength of huge
investments in Bunkering Aviation and Bitumen business.

On the GOIL
rebranding, Mr Akorli who is also known as Togbe Adza-Nye IV, Dutorfia of Ziavi
in the Volta Region, described the rebranding as a “reflection of our
commitment to grow our business by being better positioned in the minds of all
our stakeholders including our employees, consumers, regulators, investors and
even our competitors”.

He said GOIL has
the largest retail network across the country with numerous consumer outlets
doted throughout the country, in addition, there are a number of other retail
outlets established to market premix fuel and kerosene to rural areas.

He said GOIL’s
philosophy is to continuously improve and provide varieties in terms of its
products and service delivery through product differentiation in the region of
fuel oils it is about combining best breeds of additives with the normal fuel
oil.

“Our experienced
technical team is the brain behind the innovations. They are able to take
advantage of global research findings to create products of quality to our
customers,” he said.

In an interview
with the Ghana News Agency, Mr Akorli said GOIL has elevated industrial
standard for operating Oil Marketing Company (OMC) in Ghana with introduction
of Eraspec industry-proven multi-fuel analysing equipment in the country.

He said the
equipment offers measurements of fuel component concentrations and of complex
parameters was introduced as part of GOIL’s broader pragmatic targets set to
dominate the downstream oil industry to ensure that Ghanaian oil marketing
companies took control of the industry.

Mr Akorli explained
the mobile industrial-proven multi-fuel analyzer depending on the chosen method
a single measurement is able to detect more than 40 parameters within a few
seconds.

He said as the
foremost indigenous OMC, GOIL would continue to work in the best interest of
Ghanaian and improve the quality of fuel supply in the country.

He said as part of
the rejuvenation of GOIL operations a France Resource Technician for Fuel
Analyzer Mr Decoltot Sullivan has trained GOIL officials on how to operate the
mobile machine.

Official at the
inauguration includes GOIL Brand Ambassador, Azumah Nelson, the playing body
and management of Kumasi Asante Kotoko, who are sponsored by GOIL and the
Kokofuhene, Barima Offe Akwasi Okogyeasuo II.

The refurbished
service station has a modern Service Centre and courtyard, a well-stocked GO
shop and a fully-equipped tire Centre.

GNA

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