Bosch Ghana holds dealers conference

Accra, Aug. 31, GNA
– Bosch Ghana, a subsidiary of the leading global supplier of technology and
services, says it is targeting a turnover of 200 million Euros from its
operations in Africa by 2020.

In Ghana, the goal
is to achieve a turnover of about five million Euros while that for the West
African sub-region is 35 million Euros.

Speaking at a day’s
dealers and end use conference in Accra, Mr Benjy Ofori, Regional Sales
Director West /Central Africa, said the company would strengthen its market
presence, provide local training to end users and retailers and create the
necessary brand awareness.

The Bosch Group,
which officially set up a country office, last year after over two decades of
existence in the country via various distributors and agents, is renowned for
its Leadership in Mobility Solutions, Industrial Technology, Consumer Goods
Energy and Building Technology.

“Given Ghana’s
rapid economic growth, Bosch will especially focus on providing solutions and
services to demand in the food processing as well as energy and infrastructure

“We plan to work
closely with local partners to ensure the best possible benefit to customers
and, on a larger scale, to Ghana’s economy and the society.”

He said the company
is expanding in West Africa to ensure that its power tools and services are e
made available to consumers.

“Bosch’s new focus
on Africa reflects the strategic importance the company places on Africa and
its local workforce. Ghana has many talented, well-qualified people exactly the
kind of people we need to help our business grow here,” he said.

Mr Ofori said the
importance of Power tools in increasing efficiency in output and overall growth
of businesses.

He indicated that,
“the major significance of the power tools dealership event, is to underline
the commitment of Bosch Ghana at building and fostering sustainably business
relationship with is customers and also build confidence of the brand in the

“We seek to achieve
this through strengthening Bosch’s presence in the market, creating brand
awareness, providing local training to users and retailers, offering affordable
tools and extending our distribution coverage,” he said.

According to Mr
Ofori, the Bosch Power Tools Division was customer-focused and epitomises great
engineering progress and has as a result, recorded significant successes in the
innovation of power tools, power tool accessories and measuring tools.

“In order to
reinforce this customer-centric approach, Bosch in Ghana will be looking at
reinforcing its brand visibility in hardware markets through new innovations
such as the Bosch “Power Box, Specialised outlets and also by extending
distribution within key cities such as Accra, Kumasi and Takoradi,” he said.


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