Peak Green Milk arrives in the Ghanaian market

Accra, Aug. 31, GNA – Peak Green, a new
variant of the hugely popular and quality Peak Milk, has been introduced into
the Ghanaian market.

This Peak Green, an evaporated milk, where
animal fats have been replaced by vegetable fats, offers households across
Ghana the renowned great taste for which the Peak brand is loved globally, with
the invaluable health benefits of low cholesterol and unmatched affordability.

Peak Green, the new variant of the Peak
brand, is being introduced to meet consumers demand for milk with low
cholesterol, the fastest growing segment of the total evaporated milk market,
proving to be increasingly more popular.

The new Peak Green product, attractively
packaged in a 170g tin, and with a recommended retail price of GH₵ 1.80 per
tin, is most competitively priced, providing the best option for household

Welcoming stakeholders, Marc Desenfans,
Managing Director of FrieslandCampina West Africa Ltd, said the introduction of
Peak Green is the result of intense market research into the type of milk
Ghanaians most want to consume.

This research has directed the company’s
product formulation.

He said in the face of general illiquidity
in the economy, which has tightened household food budgets, the company has
focused deeply on delivering the new product at the lowest possible price
without compromising quality.

“This product has premium quality but is not
premium priced,” he added.

In his product introduction speech, Mr
Wilfried Assi, Marketing Manager of FrieslandCampina West Africa Ltd, owners of
Peak Green said Peak Green is produced in Holland, a country renowned globally
for producing the finest quality fresh milk in the world.

He said its nutritional value and taste is
unparalleled, containing several vitamins and minerals as well as low
cholesterol, at a more affordable price for all.

This, he said, makes it an excellent
ingredient for a wide variety of uses; such as tea, cocoa, coffee, porridges
and cereals as well as for cooking, baking, among others.

“Indeed, Peak Green will serve as an
essential part of the breakfast table for households all around Ghana,” Mr Assi

He drew the attention of consumers to the
invaluable attraction of Peak Green for each and every member of each and every

“For mothers, who do the shopping, it offers
them healthy milk option for the family. For the children, Peak milk continues
to offer taste.  And for fathers, who are
the primary providers of the income used to finance the household’s budget, it
offers unmatched affordability,” he stated.

Launching the product, Mr Assi, noted that
the introduction of Peak Green filled evaporated milk would change the nature
of breakfast tables in households all around Ghana, providing greater
satisfaction, better health and nutrition than ever before and at cheaper cost

He assured consumers that over the coming
weeks and months, Peak Green would quickly become the most popular, most
demanded filled evaporated milk on the Ghanaian consumer market.

Friesland Campina is one of the top 6 Dairy
Company in the world. It is based in Holland and collect milk from more than
19,000 farmers who own the company.


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