Accra, Aug 27, GNA – The Electoral Commission
(EC) on Friday launched its first-ever Communications Strategy Document which
gives a clear roadmap in support of its five-year Strategic Plan.
The 88-page document, if thoroughly
implemented, would result in transforming the image of the Commission, improve
its relationship with stakeholders, give a better publicity of the Commission’s
electoral activities, and increase public confidence in it.
It, therefore, details exactly how the EC
would disseminate information to stakeholders on its programmes and activities
to attain the objectives of the Strategic Plan.
It further outlines the Commission’s target
audiences, communications principles, internal and external communications
policies, and the channels that would be used for both internal and external
Mrs Charlotte Osei, the EC Chairperson, said
the Commission recognised that effective communication drove transparency,
accountability and ultimately better services and outcomes.
“Our success in improving outcomes and the
quality of the electoral services we provide is significantly dependent on our
ability to look outward to serve the interest of the voting public,” she said.
“This communications strategy is the blue
print of how we intend to effectively communicate with all internal and
external stakeholders in order to meet our core electoral mandate,” she added.
Mrs Osei said the document spelt out how the
strategy would be implement and the mechanisms for results evaluation at
The United States Agency for International
Development (USAID) provided the necessary funding for the writing and printing
of the document.
Mrs Osei said the Communications Strategy Document
came at a time when the Commission had purposed to redefine its relationship
with key stakeholders and reposition itself as a more transparent and
responsive institution alive to its responsibilities of delivering credible
“We are aiming to be the Benchmark in Africa
for the delivery of independent, trusted and world-class electoral outcomes.
“Effective communications is, therefore,
imperative to building understanding and trust among our stakeholders,” Mrs
She said in view of the fact that the
Commission now had a well-structured Communications Department, it was expected
that the team would diligently work towards implementing the activities
contained in the Communications Strategy.
She said the USAID, through its Support for
Governance and Democracy Programme, had been working closely with the EC
towards a credible electoral process such as the redesigning of the
Commission’s website and building the EC’s communication capacity.
Mr Robert P. Jackson, the US Ambassador to
Ghana, said the launch was an important milestone in the quest to ensure that
Ghana remained one of the world’s most open democracies and Ghanaians remained
the world’s most engaged electorate.
“With just over 100 days until Ghana’s 2016
presidential election, we are clearly at a critical juncture. During the weeks
ahead, the Commission has an important role to play. Communicating with the
electorate is one of the most formidable – and consequential – challenges the
“Without effective communication voters may
misconstrue noble intentions and become disillusioned with the democratic
process,” he said.
He said Ghana had one of the world’s most free
presses and is one of the world’s most vibrant democracies.
“This Communications Strategy will equip
voters with the knowledge they need to engage in elections,” the US Ambassador