Accra, Aug. 24, GNA – Strategic Communications
Africa Limited (STRATCOMM), has signed a business partnership agreement with
the Spectator, a subsidiary of the New Times Corporation to provide the
citizenry, with effective communication.
The focus is on the patrons of the Ghana
Garden and Flower movement.
Under the agreement, the Spectator Newspaper
would use communication skills, resources and people to imbibe knowledge into
the minds of people for the goals and vision of the Flower movement to be
At a launch in Accra on Wednesday, Ms Esther
A.N. Cobbah, the Chief Executive Officer of STRATCOMM Africa, said effective
communication when used extensively would help unearth a lot of natural resources.
“We at STRATCOMM Africa being a communication
company believe using the Spectator, which is a strong channel of communication
to unearth our natural resources.
“The sun, soil and water in Ghana are not
exported, and we do not need foreign exchange to use them but using skills and
communication resources as well as people to unearth such resources will give a
positive result,” she said.
Mrs Cobbah noted that the partnership would
help identify horticulture and improve the livelihood of the citizenry
especially as it would make the country greener, healthier and environmentally
“We are grateful that Spectator has accepted
to create a lot of spectators in Ghana.
“It has become a lens through, which people
will see floral, sunshine, water and jobs in floral business,” she said.
Ms Carol Annang, the Managing Director of the
New Times Corporation, expressing happiness about the partnership said it was a
groundbreaking moment for the Corporation.
“We are privileged to have STRATCOMM as a
partner, we are honored and we see this as an opportunity to share knowledge,
show the world what we can do at Spectator and New Times Corporation.
“Because gone were the days we used to be the
leaders but we have been taken over and with this opportunity we are going to
get there,” she said.
Ms Annang observed that the partnership would
help demonstrate STRATCOMM’s commitment in ensuring State Own Media takes
She therefore urged the staff of New Times
Corporation to help bring to light the capabilities of the Spectator Newspaper
as the fortunes of New Times Corporation was embedded in the Spectator.
The Managing Director gave an assurance that
the newspaper would help make the Ghana Garden and Flower show a success.
The fourth Annual Ghana Garden and Flower
Show, on the theme: “Dream It, Discover It, and Live It,” would focus on
Ecotourism and the 5Ps of the United Nations Sustainable Development Goals
(SDGs), (People, Planet, Prosperity, Peace and Partnership) and intended to be
used to contribute to the realisation of those goals locally.
The Show would be opened at the Efua
Sutherland Children’s Park in Accra from September 8, to September 14, with
events such as an exhibition, workshops for children and adults, a conference,
Jazz Night, a fashion show as well as a party in the park.