'Dangote has stabilised cement prices in Ghana'

By George-Ramsey Benamba, GNA

Accra, Aug. 19,
GNA – The introduction of Dangote cement into the Ghanaian market a few years
ago has helped in stabilising prices of cement in Ghana, Mr Etornam Komla Buami,
the Media Relations Manager of Dangote Cement Ghana Limited, has said.

He said before
their arrival, monopoly was the game of the day, thereby, making prices
unpredictable and derailed budgets of consumers, “but with the competition we
brought on board, prices stabilised since then.”

Mr Buami, who was
speaking on the impact of Dangote on the Ghanaian market in an interview with
the Ghana News Agency in Accra, said with the stiff competition brought onto
the market, consumers could now budget for a number of months towards the
procurement of the product.

He said apart
from price stabilisation Dangote Cement Ghana limited had also contributed
tremendously towards the reduction of high unemployment rates in the country.

Mr Buami said
currently the company had provided direct jobs to about 2,000 Ghanaians and
over 10,000 indirect jobs in the areas of catering services, distribution and
retailing of cement, mechanics and oil companies.

He mentioned some
insurance companies, media and advertising agencies as some of the areas the
company was creating indirect jobs for Ghanaians.

On the quality of
their products, Mr Buami said Dangote had introduced high quality of products
onto the Ghanaian market with 42.5R standard cement that other companies were
drifting to.

He noted that
when Takoradi grinding plant is completed by next year, they would also step up
distribution levels to serve all Ghanaians everywhere and other West African

“Dangote is
not just a business entity to make profit but to contribute towards the
stability of the economy through employment and payment of taxes to the
government to leverage its development agenda,” he added.

Mr Buami gave the
assurance that Dangote would continue to provide quality services to consumers
and appealed to them to remain loyal to the product that would enhance their
infrastructural development.


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