Accra, Aug. 14, GNA
– In a bid to consistently offer customers of Ghana’s premier network superior
customer experience, staff of Tigo Ghana took to some major market centres in
Accra and Tema to engage with existing and potential customers.
The company used the
opportunity to introduce its exciting products and services.
The visit included
Kaneshie, Ashaiman, Lapaz and Circle markets where the staff engaged the market
men and women on why they should make the switch to Tigo to enjoy the
unparalleled services and products that the company has to offer.
especially also allowed the staff to motivate customers to participate in
Tigo’s latest innovative promotion dubbed ‘wosuro wondi, which aims at
rewarding loyal customers with mouth-watering prizes.
“The bid is to get
the staff to spread the word really to speak to retailers out there to speak to
consumers out there that there is an extra incentive for buying Tigo scratch
card. It is not only the airtime and the service you enjoy but the fact that
there is cash to be won and various other branded items and prizes,” Mr Tara
Squire, the Director of Mobile Tigo said.
“At Tigo we have led
the way putting together innovative campaigns to reward our loyal customers. We
also believe in the fact that the streets are where the action is that is where
the retailers are and that is where the customers are with the purchases,” he
Mr Squire said it is
important to get the staff who work behind the scenes to ensure that the
wonderful products Tigo puts out there are meeting customer needs, adding that
“as long as the campaign is ready we get everybody involved”.
He said the team at
Tigo believe in what they put out there and that it is the best for the
consumer and the best for the country “so we tasked them as the first people to
go out there and spread the gospel”.
Speaking on the
wosuro wondi promotion, Mr Squire said the campaign is designed to getting
consumers to believe in Ghana.
He said there is a
very rich heritage embedded in the campaign since the Big six were right there
at the beginning.
He said the promo
reflects Ghana’s history by engaging the pictures of Ghana’s Big Six during the
struggle for independence and demonstrated Tigo’s commitment to Ghana,
especially in this election year.
Mr Squire said it
was also to let customers know that Tigo is passionate about the country and
its consumers has been here we would continue to innovate to give them the best
so they should come and join us, so consumers out there should go out there and
buy Tigo and Ghana scratch card and make sure they enjoy the services we have.
The “Wo suro aaa wondi,’ meaning “you cannot win
if you are afraid”, promotion would over the next 90 days give away instant
exciting prizes every time customers buy top-up cards to make calls and browse
Aside the instant
prizes, customers who collect the images of the Big six in Ghana’s political
history stand the chance to win the bingo prize of GH¢100,000.00.