Accra, 7th July, 2014 – Telecommunication service provider, Vodafone Ghana has appointed Agnes Emefa Essah as its new Chief Marketing Officer (CMO), effective 2nd of July, 2014. In her new role, Agnes will be responsible for overseeing the Vodafone brand, marketing and marketing communications strategies of the company, as well as the delivery of innovative products and exciting campaigns that will enhance Vodafone’s brand value and increase its market share.
Before joining Vodafone, Agnes was the Marketing and Innovation Director at Guinness Ghana Breweries Limited, a subsidiary of Diageo Plc, where she was responsible for business strategy, innovation and brand building. Under her leadership, Guinness Ghana introduced a number of exciting campaigns and pioneering products. Agnes also held various leadership positions in Ghana, the United Kingdom and Namibia, while with Diageo and was a member of the Board of Directors of Guinness Ghana Breweries Ltd.
Commenting on her appointment, the Chief Executive Officer of Vodafone Ghana, Haris Broumidis said: ‘Agnes brings an impressive depth of marketing experience and we are pleased to have her join us. Her invaluable skills will be beneficial to Vodafone as we continue to lead innovation in the industry and provide Ghanaians with the best telecommunications products and service.’
Over the last two decades, Agnes has managed top brands including Guinness, Malta Guinness, Alvaro, Premium Spirits including Johnnie Walker, Baileys, Ciroc, as well as , Smirnoff Ice, Heineken, and Mobitel, now Tigo. She has a management style that produced an outstanding achievement in the field of marketing and innovation.
Agnes was awarded ‘Marketing Practitioner of the year 2012’ by the Chartered Institute of Marketing Ghana (CIMG) for her marketing excellence and leadership.
The new Vodafone CMO, holds a Masters in Business Administration from the University of Ghana Business School and has a Bachelor of Arts degree from the University of Ghana
For further information, please contact the Vodafone Ghana Press Information Line on 020 340 1313. You can also connect with Vodafone Ghana at: www.facebook.com/vodafoneghana or through our BB pin 23C0D157.
Vodafone Ghana is the most awarded telecoms company in Ghana, winning amongst others, Best Telecoms Brand for three successive years and CIMG Marketing Oriented Company of the Year. We are a total communications solutions provider – mobile, fixed lines, internet, voice and data and provide unmatched service for fixed line and internet services. We are the leader and the first choice for all Ghanaians.
We are an operating company of Vodafone Group Plc, the most valuable telecoms brand in the world and one of the most valuable global brands with significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States.
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