Chief Executive Officer of Stratcomm Africa, Esther Cobbah has said flowers are a natural resource that Ghanaians can develop to improve their lives and generate income.
‘What we are doing is communicating a natural resource that Ghanaians can develop for their own welfare, improve livelihood and for national development’.
She said this at the launch of this year’s Ghana Garden and Flower show expected to take place from the 29 th of August to the 8 th of September.
The programme which will take place at the Efua Sutherland Park in Accra, seeks to improve and educate people on the need to cultivate the habit of gardening.
It will also help create awareness about Ghana’s abundant natural resources and promote Ghana as a compelling investment destination.
The programme will involve a series of exhibitions, workshops, a conference as well teen workshops that will introduce the younger generation to the world of gardening.
Organizers of the programme, Stratcomm Africa, a communication and reputation management agency. The event seek to attract a wide variety of people both in the gardening and floral industry as well as institutions whose products and services are associated with gardening.
The theme for this year’s show is Gardening for Value -Health, Beauty, Jobs and Income.
Being its second year, the workshops will explore various avenues of generating value from gardens and flowers.
Participants will be able to identify and take advantage of the numerous opportunities that abound in the commercialization of gardens and flowers.
A new magazine called ‘Bloom’ will be unveiled at the show.
Managing Director of FLOBEN’s Creation Designs, Mrs. Florence Benson encouraged the youth to take interest in the horticulture industry instead of waiting to be employed by government.
Participants in last years’ show expressed excitement about this year’s show and recounted the many benefits they derived from participating in it.
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