Vera Haizel-Cobbina
GLICO Life Insurance Company (GLICO) Life has set up life insurance clinics nationwide to offer ‘healthier’ solutions to life insurance policy holders.
By the foregoing, policy holders at GLICO Life, who need personalized services on their policies, will visit the life insurance clinics for diagnosis and treatment.
Also, policy holders, who need clarifications on policy documents, statements, premium deductions, policy riders, among others, will also receive expert information in the local dialect.
Explaining the rationale for the life insurance clinics, Head of Individual Life Marketing Operations, Vera Haizel-Cobbina, indicated that the introduction of the life insurance clinics were to offer policy holders convenient customer services in fulfillment of GLICO LIFE’s objective of ‘bringing insurance to the doorstep of every Ghanaian household.’
She stated that most of the time, policy holders suffered from inertia as a result of today’s busy and demanding lifestyles.
With this insight, GLICO LIFE is bringing policy solutions to the doorstep of their policy holders.
Mrs. Haizel-Cobbina remarked that the insurance clinics were an addition to the existing GLICO LIFE customer service structures.
‘Our Sales Executives will continue servicing clients across the length and breadth of Ghana, our Call Centre will continue offering exceptional customer service solutions and all our well-trained customer service executives will carry on providing personalized solutions to clients. We are leaving no stone unturned.‘
Managing Director of GLICO Life, Forkuo Kyei, commenting on the new services said, ‘You will recall that two years ago, our theme for celebrating 25 years of successful business operations in Ghana was, ’25 years together in business: Our customers; our focus’. Customer service thus is part of our strategies to reclaim our leadership position in the life insurance sector. And, the life insurance clinics are one of such innovations to achieve this objective.‘
Presently, GLICO Life has a network of 21 agencies, branches and area offices in all the 10 regions of Ghana.
In effect, it seeks to strengthen its position in the market.
A business desk report
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