Accra Brewery Limited (ABL), Ghana’s premier brewing company and a subsidiary of SABMiller Plc, has launched a redeveloped Stone Lager at a colourful ceremony in Accra.
The new Stone Lager replaces Stone Strong Lager, one of the company’s well-known brands, which has won several awards since its introduction in 2006.
Accra Brewery becomes the first ever brewery in Ghana to brew beer with high quality locally grown rice as one of its ingredients.
In addition to rice, the finest blend of barley malt, hops and water give Stone Lager a full flavoured satisfying taste.
The new Stone Lager has no added sugar and has an alcohol by volume (ABV) of 5.2%. The liquid content of the new beverage is complemented by its fresh appealing 625ml golden bottle adorned by a contemporary label. In addition to the 625ml bottle, the new Stone Lager also comes with a draught (Bubra) offering.
Speaking at the launch, Managing Director of ABL, Anthony Grendon said ABL as a subsidiary of SAB Miller, believes deeply in the principle of sustainable development, and therefore through its actions promotes and enhances the livelihood of local communities.
‘By launching Stone Lager, we at ABL are putting our full support behind Ghana’s rice farmers, assuring them of a larger sustainable demand for their yields,’ he added.
Mr. Grendon added, ‘ABL has also shown its commitment to growing the Ghanaian economy by patronizing local raw materials,” he stated.
He acknowledged the company’s stakeholders and thanked consumers for their loyalty, as well as business partners for hard effort and support.
‘Let us work together to make our beers the natural choices for the responsible and moderate drinker as well as accelerate growth and social development in Ghana through our values chains and support of local Ghanaian enterprises,” he added.
The new brand Stone Lager joins the line of Accra Brewery’s products, namely; Chibuku Shake-Shake and Eagle Lager that are produced with local raw materials.
Chibuku Shake-Shake is made from locally-grown sorghum and maize while Eagle Lager is produced with cassava.
The novel Stone Lager which is priced at GHC 3.80 can now be purchased across the country from pubs, bars and other sales outlets. It is however available to only persons 18 years and above.
Meanwhile, ABL is expected to double its production capacity and also increase its product lines once the first phase of its on-going multi-million dollar expansion project is completed by the end of the year.
Story by Ghana/Adomonline.com/Adwoa Gyasiwaa
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