Jim Baiden
Fidelity Bank Ghana Limited has held its final draw of the ‘Big Fat Zero’ promotion as part of the bank’s deposit mobilization campaign.
Lilian Esi Mortotsi of the Osu Oxford Street Branch was adjudged the grand winner of the promotion.
Two zeros were added to her maintained balance of GH¢1,000 to make it GH¢100,000 in the draw held at the Labadi Beach Hotel in Accra last Thursday.
Additionally, Godwin Quashie Acolatse of the Ridge Tower branch and Brown Anafo of the Bolga Post Branch each won one Fidelity Zero increasing their maintained balances of GH¢1,000 to GH¢ 10,000 respectively.
The 4th and 5th winners also received two gold coins each, and the 6th to 20th winners received one gold coin each. Each Gold Coin weighed half an ounce and it is valued at GH¢1,300.
Addressing a colourful gathering, Jim Baiden, Deputy Managing Director of Fidelity Bank, said statistics available indicated that out of the about 15 million Ghanaian adult population, only about 33% are banked.
He indicated that there was low savings culture in the country despite the fact that Ghana, an emerging oil-economy, has been developing at an average 8% over the past five years.
‘During this period it is estimated that income per-capita has grown from $1,100 to the current $1,840. The growth in savings during the same period however has lagged behind and failed to grow in tandem,’ he said.
He said Fidelity Bank therefore launched ‘the highly innovative Fidelity Big Fat Zero Promo and Deposit Campaign in August 2013 to inculcate in Ghanaians the culture of savings whilst rewarding customers at the same time.’
Mr. Baiden said that the bank to a large extent had achieved the objective of the promotion, saying ‘I am happy to announce that during the six-month campaign, we opened in all 75,000 new accounts and mobilized GH¢95 million in new current and savings account deposits.’
‘By all indications The Big Fat Zero Promo has been highly successful. Apart from impacting individual lives and contributing to the macro-economic health of this country, it has enhanced the brand visibility of the bank considerably and added substantially to the size of our portfolio. With a deposit size of GH¢ 1.5 billion, your bank is today the 6 th largest bank in the country and for us the sky is the limit.’
Mr. Baiden reiterated the bank’s readiness to roll out more innovative promotions, adding, ‘The Fidelity Big Fat Zero promotion ends today but it is certainly not the end of the juicy promotions that we have in stock for our valued customers, we would continue to enrich our customers and help transform their lives and that of their loved ones.’
By William Yaw Owusu
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