Guinness Ghana Breweries Limited (GGBL) has launched a new Malta Guinness Pan African campaign at a ceremony in Accra. The campaign dubbed “Rise with Energy of Africa- let’s go GH!” celebrates how the vibrant collective energy of Africans is making the continent rise up and shine and how Malta Guinness is helping to fuel this rise.
The campaign which will be driven by TV, radio, billboards, social media and public relations will provide the platform for Ghanaians to tell the world their own story in a fun and engaging way. Malta Guinness will profile the most inspiring stories from consumers on the rise of Ghana with the 100 most creative and enthusiastic stories rewarded.
Ghana’s very own celebrities, Kofi Okyere Darko (KOD), Jefferson Sackey, Ameyaw Debrah, Naa Ashorkor and Jeremie Van-Garshong, will be featured to share their thoughts on what is fuelling our creative energy in Ghana and causing Africa to rise.
The Managing Director of GGBL, Mr Peter Ndegwa said, “We believe that the continent is awake and on the move; we also believe that Ghanaians are also on the move and have a growing need to make the most out of every day. We are therefore confident of the positive future of not just ourselves, but Africa too”.
Marketing Director of GGBL, Ms Agnes Emefa Essah, said “we are very proud that Malta Guinness is the most adored malt drink in Africa and indeed Ghana. We know that consumers of Malta Guinness always aim to be at the top of their game and, in an inspiring way, our Africa Rising campaign is inviting everyone to come together to help fuel the rise of Ghana.
“We believe that the continent is awake and on the move; we also believe that Ghanaians are also on the move and have a growing need to make the most out of every day. We are, therefore, confident of the positive future of not just ourselves but Africa too,” she said.
Daily Graphic/Ghana
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