Silverbird Partners Vodafone To Premiere ‘Man Of Steel’

After a successful premiere of the 6th instalment to the Fast and Furious Film Series, Ghana’s number one entertainment hub, Silverbird Cinemas, has, once again, partnered with Telecoms Brand of the Year, Vodafone Ghana to premiere ‘Man of Steel’ on Friday June 21.

‘Man of Steel’ is a brand new 2013 American superhero movie directed by the award winning Christopher Nolan, who is known for directing top-rated movies including the ‘Bat Man Begins’, ‘The Dark Night’ and ‘The Dark Night Rises’.

Marketing Executive of Silverbird, Priscilla Gyamfi, noted that “this is the fourth major premiere Silverbird is holding and following the success of our previous premieres, we believe ‘Man of Steel’ is going to be huge. We thank Vodafone for partnering with us the second time for another premiere”.

Tara Squire, head of Consumer Marketing and Customer Value Management at Vodafone Ghana, said, “We are excited to, once again, partner Silverbird to give our loyal customers a unique cinema experience. This is just one of the several ways we acknowledge and show appreciation to them through our ‘Loyalty Programme’. It is also an opportunity to interact with them and understand their individual needs.”

‘Man of Steel’ is a reboot of the Superman film series, and stars Henry Carvill, known for his outstanding performance in ‘The Count of Monte Christo’, ‘Immortals’, ‘Red Riding Hood’, ‘Stardust’ among other top-rated movies. In ‘Man of Steel’, a young boy realizes that he has extraordinary powers and is not of this earth. He then embarks on a journey to discover where he came from and what he was sent to do on this planet. The hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.