ICONICITY FASHION : Designed for the Modern Woman
The ladies that dress in ICONICITY are confident, strong and powerful dynamic but still feminine, sultry and elegant. It’s the type of woman she designs for is one who is not afraid to be noticed. She stands out loud, proud and beautiful.
The influences are visualised in the Colour and Light collection in the form of exaggerated collars, floor-length flowing dresses, dip hems and floor-sweeping trails, nipped waists and structured hood jackets all combining to create an enigmatic elegant collection.
The African influences are also evident as the collection combines colourful African prints with luscious crepes and silks and sequins for a light, fresh and contemporary take on ethnic print inspired fashion.
The SS2013 Colour and Light collection exudes femininity, with bold African prints against delicate chiffon to floor sweeping dresses and nipped in waists. The collection is designed to make women feel beautiful and noticed for all the right reasons. Think about a statement pieces that could carry you from head turner during the day, to an elegant beauty oozing confidence at night. One thing is for certain, Iconicity will be in every fashionistas wardrobe and in everyone’s hearts.