COGNIKO, a New York based marketing analytics and digital intelligence firm, has announced the introduction of its groundbreaking analytics solutions to meet the increasing demands of Nigerian marketers seeking to understand and maximise the return on their marketing investments.
Cogniko is a market leader in the delivery of marketing analytics, research and strategic advisory to leading institutions in developed markets and in Africa. Global leaders including Chase, Pfizer, Diageo, Verizon, AT&T, Dell and General Mills have used Cogniko services.
Cogniko’s core offerings span across three specialty areas: Marketing Analytics Services, Research and Digital Intelligence and Consulting and Advisory services in specialised areas such as digital, mobile, social media and relationship marketing.
According to the Country Director, Mr. Yemi Ibironke, Cogniko Marketing Analytics Services helps marketers establish accurate performance targets based on their investment outlay, define performance indicators aligned to objectives, measure what matters, understand drivers of in-market campaign performance, and how to best align these drivers for optimal marketing effectiveness.
“These are exciting times for Nigerian marketers. They now have the same tools at their fingertips that their counterparts in leading global organisations in developed markets leverage to drive continued marketing excellence, accountability and profitability. By combining proven evaluation methods with our expertise and integrated view of consumer intentions, attitudes and behaviour, we can now deliver objective measurement and analysis to drive meaningful improvement in campaign strategy and return on investment,” he noted.
Ibironke further explained that Cogniko Research, Data and Digital Intelligence services are key to marketers seeking better and more accurate insights into consumer trends, attitudes and behaviours to drive profitable growth.
Read more here:
Cogniko Introduces New Digital Multi-Channel Media