THE brand name Brazuca might not be very popular today, but the situation is bound to change as qualifying matches for the 2014 World cup begins globally in four months’ time. Brazuca is the name of the official match ball for the 2014 World Cup, which Brazil is hosting in 2014.
The full name “Adidas Brazuca” received 70 per cent of the ballots in a public vote by over one million Brazilian football fans, according to an official release.
Brazuca succeeds the World Cup ball for 2010 tournament called Jabulani, which means “celebrate” in Zulu. Jabulani attracted world attention when players and soccer analysts complained that the celebrated brand that Adidas used five years to design and construct was too light, too round and moves way too fast. Soccer followers hope the new ball will not be enmeshed in the same controversy that engulfed Jabulani.
For the new brand name, Adidas, the World Cup official match ball supplier since 1970, took inspiration from elements of Brazilian culture to come up with a shortlist of three possible names for the ball. In addition to the eventual winner Brazuca, there were two more options – Bossa Nova and Carnavalesca. For three weeks, Brazilian football fans voted for their favourite name in their thousands. This is the first time that fans have been directly involved in the naming of the World Cup ball, the release further states.
The informal term “brazuca” is used by Brazilians to describe national pride in the Brazilian way of life. Mirroring their approach to football, it symbolises emotion, pride and goodwill to all.
Although the brand name of the ball is now clear, fans will have to wait a little bit longer until they can actually see the Adidas Brazuca ball. It is currently being developed, with its testing taking place worldwide with several football clubs and associations ahead of its launch next year for the 2014 World Cup.